WORK          

Scenic Group
Global Head of Social Media

Responsible for building and executing the global social media strategy for Scenic Group, Scenic Luxury Tours & Cruises, Evergreen Cruise and Evergreen Tours.

LG Australia Social Content

Working with LG Australia, I enlisted a crew made up of 16 of Australia’s top social influencers, I paired the content creators with selected LG products and worked with them to create premium, aesthetic, and aspirational content. I created over 50 pieces of content which, was made available to LGAustralia to use as part of their always-on catalog.

LG Gram

To promote the lightness, portability and performance of the new LG Gram laptop, I worked with popular Instagram content creator, @TKNorth and lifestyle social influencer, @MrGumbatron to create a series of posts, reels, and stories as they used the laptop in their day-to-day work.

City 2 Surf 2022

To celebrate the 2022 City 2 Surf, the first since the impact of COVID19, I launched a multi-tiered influencer program across Instagram and TikTok to drive mass awareness and encourage sign up.

I enlisted 64 micro influencers across Instagram and TikTok reaching over 650,000 social media users. Earned 1.3% engagement rate and resulted in more than 5,000 sign ups to the race.

Biore - deep pore charcoal cleanser

To increase brand awareness for Biore’s new deep pore charcoal cleanser, I engaged 2 up and coming TikTok beauty influencers to each create a GRWM (Get Ready With Me) video which also had a click thru link to a Woolworths sale.

The content was viewed over 180,000 times and Drove over 4,000 clicks at a CPC of $0.20 and increased sales YoY by over 300% compared to the previous sales of the same product.

Samsung S21: #SnapChallenge

Samsung Global (mobile) wanted to show off the powerful ‘8K Video Snap’, a new camera feature on the Galaxy S21 that gives people the ability to record 8K video and capture stills, all at the same time.

Working with TikTok, we designed a custom filter that dramatised the feature and introduced the 8K Video #SnapChallenge to the world.

I worked with Samsung’s global network of influencers and over 100 creators from 14 markets.

The campaign was a massive hit generating over 7million User Submissions collectively gaining over 34B views globally.